Why the Brands of Some of Today’s Weather and Traffic Personalities Are No Accident

Fast-forward 20 years and everyone has the AccuWeather app on his or her phone, or even more sophisticated ones like Swackett that skip the weather step and just tell you what to wear. As for traffic, just open Google Maps on your iPhone and not only will it give you directions, but it will also point out stretches of highway that are overly congested…

Full Story by Marian Salzman

Weather with a Chance for Fun

Swackett, free for iOS and Android, contains detailed weather predictions in graphics and text. But its main feature is a cute infographic display of a stick person wearing clothing appropriate for the current weather. It also contains amusing weather trivia (as in, one inch of rain is equivalent to 15 inches of powdery snow).

Full Story by Kit Eaton

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