Under New Ownership: The Backstory

Swackett was an accident.

January 6, 2011 : Swackett was launched as a side project of Swackett’s original founder, C. Scott Gilbert, as a new initiative exploring emerging mobile app markets.

Swackett was an instant hit on launch day with 30,000 new users — 100,000 new users in the first week. After a year Swackett had garnered more than one million unique users.

It was a blessing and a curse.

Supporting a new rush of users is expensive. Infrastructure to properly service 1,000,000 users requires significant resources. Because Swackett started as a side project very little planning had gone into monetization of the brand. As often happens in situations like these, a founder of a company needs to find investors to keep a promising new enterprise operating. And just as often, a founder looses controlling interest in the company that they’ve poured their heart and soul into. Equity can be a tricky thing.

Such was the case with Swackett.

In the first few years Swackett’s unique user base grew to millions of people. Swackett partnered with major brands to promote clothing, eyewear, movies and TV Shows**. Swackett “peeps” became famous — even appearing on NBC’s TODAY Show.  Swackett was ranked as the #1 weather app in 67 countries worldwide.

Sounds great, right?

It was and it wasn’t. Over time conflicting leadership ideologies and revenue generating priorities collided — and all Swackett products suffered. Eventually, after 10 different Swackett apps and tens of millions of downloads, Swackett Headquarters in Brookville, Pennsylvania closed it’s doors.

2016 : A New Beginning

Five years after it’s launch, Swackett’s original founder bought out any remaining investors and launched a brand new company: sweaterjacketorcoat.com, LLC. The company was moved to Bakery Square, the heart of Pittsburgh’s new center for technological innovation — and home to companies like Apple, Google, Uber, Carnegie Mellon University, UPMC Enterprises and Management Science Associates (MSA).

Then came the modernization of Swackett’s core technologies (apps, servers, weather logic). Each has been been carefully re-built using state-of-the-art technology — technology built with a user’s privacy as a chief concern — resulting in new Swackett tech affectionately referred to as the  IQ Weather Engine.

The mission of this new Swackett endeavor is to surprise and delight our users with innovative weather forecasts: to return to what made Swackett great when it launched in 2011.  With our new IQ Weather Engine and our renewed focus on innovation — we hope to  surprise and delight our users for many years to come.

2018 : Swackett version 5

In 2018 Swackett will launch all new Swackett apps based on the new IQ Weather Engine. Swackett for macOS will be the first new app to utilize the IQ Weather Engine — and will add a fun new dimension to Swackett peeps. We can’t wait to share it with you!  Coming soon.

**Swackett Brand Partners have included majors brands line American Eagle Outfitters, Warby Parker, and 20th Century Fox.