A Very Swackett Response to “Apped Out”

A Very Swackett Response to “Apped Out”, an Editorial Appearing in the St. John Telegram, Newfoundland and Labrador, Canada

”You can open the front door, check the weather and decide whether you need a sweater, a jacket or a coat, or you can spend $13.99 on Swackett — The Telegram

A delightful article! Thank you for including Swackett.  😃

We definitely get what you mean about “common sense” — or a lack thereof — in today’s world. It seems our world could benefit in numerous ways by a healthy application of common sense to the lives of so many people. That said, we respectfully submit that you’ve might have cast Swackett in an over-simplistic light.  It happens a lot, actually.

We’re so enthusiastic about Swackett we’ve prepared a response. 😉

A Very Swackett Response to “Apped Out”

Yes, you can open your front door and get a feel for the weather around you — at that moment in time.  But a useful weather forecast is SO much more.  And what a casual poke out the front door cannot tell us is what kind — or what severity — of weather is coming an hour from now. Or within 48 hours. Or over the next 7 days.

Swackett does that — and so much more — from the comfort of your bed, couch, or (humbly) the bathroom.

We each ask ourselves a series of core questions when we ponder the weather in our area.  Swackett was built to help you answer these questions — before you open the front door — and in less time that it would take to walk to the front door.  Sometimes that simple convenience feels SO nice.

These are the questions that Swackett can answer for you:

  • Will it rain later today?  Or in the next 60 minutes?
  • What will be the coldest — and the very warmest — I can expect the temperature to reach today?  (What clothing do I need to leave the house with today?  How do I dress my kid for the school bus?)
  • Will I need a coat later today — or an umbrella?
  • How windy will it be later today? (Do I need to bring in the house plants off of my porch?)
  • Which way is precipitation moving through my area?  (Swackett answers this question with animated imagery.)
  • Will it be sunny this weekend?

The list of questions goes on and on.

A Very Swackett Response to “Apped Out”, an Editorial Appearing in the St. John Telegram, Newfoundland and Labrador, Canada

You can’t truly answer any of these questions by opening your front door — and sometimes — you need an accurate answers. Properly dressing a child for the elements, or a pet, or ourselves — to keep those we love warm, cool, or dry — is a big responsibility. Weather is a serious subject — even though our Swackett “peeps” help to make it fun.

Yes there are a lot of apps out there — and maybe there are too many apps.  The trick — we believe — is to find the right mix of apps that give you the information you need to make your life better — in the shortest amount of time — and with the smallest amount of effort.  Find those apps you can’t live without. Love them. And when you make those apps part of your morning scroll — take note that some of their graphic elements — like our beloved Swackett peeps — are trying to bring a smile to your face.  ☺️

Thanks again for including Swackett in your story.

Our very best to you and to the St. John community,

Team Swackett

Read the Telegram’s full story — recommended by Team Swackett:


Are You Writing About a Swackett App?

Writing about Swackett?  You’re not alone! Swackett apps have been featured on CNN, The New York Times, The Los Angeles Times, FORTUNE, Mashable, CNBC — and even the Wall Street Journal.

We want to thank you for taking the time to write about our apps — and have provided resources such as logos and screen shots to help your story.

Below are various Swackett app logos, videos, screen shots and high resolution artwork that have been approved for media use. Click any of these images to view a high-resolution version suitable for print media.

Please let us know about your story — we will include links to it from our web sites and social media channels.



Version 5.1.0 Available Now

  • New 6-Panel Layout : A new 6-panel display option to better present PRO weather gauges on small screens. View the Tech Note here.
  • METRO Maps : New high-definition radar maps for metropolitan areas (where available, requires PRO Subscription).
  • Settings : The Personalization Center has been moved to the Settings menu for a more “Mac-like” user experience.
  • The Musselman Algorithm : Just the facts, Ma’am. A new, simplified weather report presenting only vital details.
  • Easter Eggs : They’re back! Social commentary and humor in peep art form.

Download on the Mac App Store

A New Beginning: The Backstory

Swackett was an accident.

January 6, 2011 : Swackett was launched as a side hustle — an idea — as a hunch — by Swackett’s founder, C. Scott Gilbert. Swackett was an initiative to explore new emerging mobile app markets.

Surprise! Swackett was an instant hit on launch day with 30,000 new users — 100,000 new users in the first week. After a year Swackett had garnered more than one million unique users.

It was a blessing and a curse.

Supporting a new rush of users is expensive. Infrastructure to properly service a million users requires significant resources. Because Swackett started as an experiment very little planning had gone into monetization of the brand. As often happens in situations like these, a founder of a company needs to find investors to keep a promising new enterprise operating. And just as often, a founder looses controlling interest in the company that they’ve poured their heart and soul into. Equity can be a tricky thing.

Such was the case with Swackett.

In the first few years Swackett’s unique user base grew to millions of people. Swackett partnered with major brands to promote clothing, eyewear, movies and TV Shows**. Swackett “peeps” became famous — even appearing on NBC’s TODAY Show.  Swackett was ranked as the #1 weather app in 67 countries worldwide.

Sounds great, right?

It was and it wasn’t. Over time conflicting leadership ideologies and revenue generating priorities collided — and all Swackett products suffered. Eventually, after 10 different Swackett apps and tens of millions of downloads, the company shut down. The core team of developers and artists left to pursue other interests. Swackett Headquarters in Brookville, Pennsylvania closed it’s doors.

2016 : A New Beginning

Five years after the original product launch, Gilbert (Swackett’s original founder) launched a brand new company to bring Swackett back: sweaterjacketorcoat.com, LLC. This new company calls Bakery Square it’s home — the heart of Pittsburgh’s new center for technological innovation — and home to companies like Apple, Google, Uber, Carnegie Mellon University, UPMC Enterprises and Management Science Associates (MSA).

The Swackett product line was immediately narrowed to allow a focus on core-products — in the same way Steve Jobs narrowed Apple’s product line after he returned to that company in 1997. More than half of Swackett’s product line was depreciated and will no longer receive updates (a complete list of Swackett apps and their status can be found here). All remaining apps were scheduled to be rebuilt from the ground-up and relaunched.

Then came the modernization of Swackett’s core technologies.  All of Swackett’s core systems (apps, servers, weather logic) were carefully re-built using state-of-the-art tech — code designed with a user’s privacy as a chief concern. Affectionately referred to as the  IQ Weather Engine, all modern Swackett app releases feature IQ Weather Engine assets and logic.

A Renewed Mission

The mission of this new Swackett endeavor is to surprise and delight our users with innovative weather forecasts: to return to what made Swackett great when it launched in 2011.  With our new IQ Weather Engine and our renewed focus on innovation — we hope to  surprise and delight our users for many years to come.

2018 : Swackett version 5

In 2018 Swackett will launch all new Swackett apps based on the new IQ Weather Engine. Swackett for macOS will be the first new app to utilize the IQ Weather Engine — and will add a fun new dimension to Swackett peeps. We can’t wait to share it with you!  Coming soon.

UPDATE: Summer 2018

Swackett 5 for macOS launched in May 2018 and was immediately selected for recognition by Apple in the Mac App Store.

Selected as one of “New Apps and Games We Love”, Swackett 5 was featured on the Home page of the Mac App Store for a month — and quickly rose to be the #1 Weather App in 55 countries worldwide (based on AppAnnie Rankings).

UPDATE: Fall 2018

Swackett 5 for iPhone launched on iPhone in October 2018.

**Swackett Brand Partners have included majors brands line American Eagle Outfitters, Warby Parker, and 20th Century Fox.

Swackett 5 Selected as a “New App We Love” by Apple

Swackett is honored to have once again been selected for recognition in the Mac App Store. Selected as one of “New Apps and Games We Love”, Swackett 5 is featured on the Home page of the Mac App Store — and quickly thereafter rose to be the #1 Weather App is 55 countries worldwide according to AppAnnie Rankings.

Various Swackett apps have been featured by Apple seven times over the years — this makes our 8th feature spot. We are grateful beyond words. Thank You!